WooCommerce
Sales Attribution in WooCommerce: How to Connect Leads and Orders
Measuring conversations and clicks is useful, but the key commercial question is which interactions end in a sale.
Identify the lead
To attribute a purchase, you need a reference that can connect the commercial contact with the later order.
Preserve context
Product interest, conversation history and previous actions help explain the customer journey before purchase.
Detect the conversion
When WooCommerce confirms an order, the system can mark the lead as converted and record the associated value.
Stop unnecessary follow-ups
A conversion should automatically close commercial sequences that no longer make sense.
Analyze by source
Comparing conversions by campaign, content or conversation type helps identify what actually generates revenue.
Birlo Sales Agent Commerce
Commerce adds WooCommerce attribution to connect agent activity with orders and conversions.