Prioritize
Order which opportunities should be reviewed first.
Birlo
Lead scoring in WordPress
Lead scoring
Lead scoring in WordPress
Scoring helps order opportunities using observable intent and interaction signals; it does not replace commercial judgment.
Signals that can provide context
- Product or service viewed.
- Number and type of interactions.
- Questions about price, availability or purchase.
- Calls to action clicked.
- Data voluntarily provided by the visitor.
How to use scoring
Segment
Adapt the next step to the observed level of interest.
Measure
Compare intent signals with real outcomes and refine the rules.
Do not treat the score as absolute truth
A score is an operational signal. Interpret it with context and review it when real outcomes do not match the configured rules.